Content Writer

About the Company

The employer is a full-suite HRMS provider that delivers an end-to-end platform designed to solve a wide range of human resources challenges.

Role Overview

This on-site content writing role in Surat is also referenced for Ahmedabad. The position focuses on building clear, persuasive, SEO-friendly content across blogs, social channels, ads, landing pages, emails, and sales collateral for HRTech and SaaS audiences.

Key Responsibilities

Long-form content and blogs

• Research and create search-optimized blog content on HR, payroll, workforce management, productivity, and SaaS-related trends.
• Develop opinion-led articles that strengthen the company’s positioning as a trusted voice in the HR technology space.
• Convert product capabilities such as automated payroll, attendance tracking, and OKR tools into practical guides that are easy for readers to understand.
• Shape content around high-intent search terms aimed at HR leaders, founders, and operations decision-makers.

Social media content

• Draft attention-grabbing captions, opening lines, and carousel text for LinkedIn, Instagram, Twitter/X, and Facebook.
• Write scripts for short-form reels and videos featuring product use cases, customer success stories, and HR-focused advice.
• Adapt messaging for each platform, recognizing what performs best for HR professionals on LinkedIn versus brand-led engagement on Instagram.
• Turn longer articles into shorter social snippets to extend reach and distribution.

Advertising and performance copy

• Produce strong ad copy for Google Search, Display, LinkedIn, and Meta campaigns that promote the product suite.
• Create several copy options for A/B testing, including headlines, descriptions, and calls to action.
• Work closely with the performance marketing team so the message supports campaign goals such as demo requests, free trials, and sign-ups.

Landing pages and website content

• Write and update landing pages for core modules such as HRMS, Payroll, ATS, and Super Chat.
• Develop concise, benefit-led messaging that addresses the challenges faced by HR, finance, and operations leaders.
• Balance SEO requirements with conversion-focused writing to improve both visibility and response rates.

Email marketing and nurture content

• Create email flows for lead nurturing, onboarding, re-engagement, and product launch communication.
• Write newsletters, promotional emails, and drip campaigns aligned to the buyer’s journey.
• Prepare personalized outreach email templates for the sales team to use with HR and business decision-makers.

Sales enablement materials

• Develop one-pagers, brochures, pitch decks, and feature sheets for the sales organization.
• Write case-study style stories that highlight customer outcomes such as payroll automation and faster hiring.
• Create explainer content, FAQs, and comparison documents to support pre-sales conversations.

Requirements

• 1 to 3 years of experience in content writing, copywriting, or content marketing, ideally in SaaS or B2B technology.
• A portfolio demonstrating the ability to write across multiple content formats, including blogs, ads, emails, landing pages, and social content.
• Working knowledge of HR, payroll, or business operations topics, or the willingness to learn them quickly.
• Strong SEO understanding, including keyword research, on-page optimization, and writing with search intent in mind.
• Good copywriting instincts with the ability to create compelling hooks, build interest, and end with a clear call to action.
• Experience working with product, design, and marketing teams to ensure content is accurate and aligned with the brand.
• Ability to manage a varied content calendar, handle multiple priorities, and deliver work on schedule.
• Excellent English writing skills with strong grammar, clarity, and the ability to adapt tone as needed.

Eligibility

Applicants should be able to work full-time on-site and should ideally have prior experience in content writing, copywriting, or content marketing. Candidates with exposure to SaaS, B2B tech, HR, payroll, or business operations content are especially suited for this role.

Location

Surat, Gujarat, India. The posting also mentions Ahmedabad as part of the title.

Additional Information

No stipend or salary amount is mentioned in the source. No number of openings, joining date, or application deadline is provided.