Creative Lead

Role overview

Atem Corp is looking to bring on one of two founding team members for a tightly connected growth engine. This role is the Creative Lead, based in New York City and working on-site full time. The Creative Lead is responsible for the outward-facing creative work, while the Organic Growth Lead focuses on distribution and growth execution.

What this role owns

• Lead the creative side of the work — shaping the ideas, look, and feel of the brand.
• Handle concept development, art direction, photography, video, editing, and design.
• Turn creative briefs into finished work and direct what gets made.
• Partner with growth to ensure creative and growth efforts support each other.

How this role works with the growth lead

• The Creative Lead decides what the audience sees, while the Organic Growth Lead drives how the company expands.
• For creators, the Creative Lead briefs and directs production; growth sources, closes, and manages relationships.
• For stunts or events, the Creative Lead defines the concept and makes it compelling, while growth evaluates viability and runs execution.
• Both founding roles are expected to invent, execute, and evaluate whether the work makes people want to share it.

What makes someone a strong fit

• You are both the idea source and the hands-on maker — able to create the concept and produce, shoot, edit, and design around it yourself.
• You have strong taste and a portfolio that clearly demonstrates it.
• You understand platform-specific short-form video and why the opening frame matters so much.
• You prefer producing and testing multiple ideas over endlessly perfecting one.
• You can quickly spot when work feels generic, awkward, or overworked, and you know how to improve it.

What would not be a fit

• You depend on a detailed brief and a full production team before starting work.
• Your portfolio is polished brand film work that did not reach many viewers.
• Your output is mostly presentations about the work rather than the work itself.
• Unstructured, open-ended work without a playbook feels intimidating rather than energizing.

Why this opportunity matters

The company is building a modern home for thoughtfulness — a category that appears everywhere in everyday life, including birthdays, breakups, apologies, inside jokes, grief, gratitude, crushes, family moments, distance between people, and the many small moments when someone intends to show care but misses the chance.

As more of life becomes automated and disposable, tangible proof that someone paused and cared is expected to become even more valuable. The brand has room for a wide emotional range — funny, strange, romantic, tender, petty, sincere, nostalgic, and a little chaotic — and the right person will know how to use that range well.

Customers already respond strongly to the product, saving cards, framing them, and placing them on their fridge. The goal of the role is to turn that existing affection into real cultural momentum.

Location and working model

This is an on-site, full-time role in New York, NY.