Influencer

Role Overview

Angara Ecommerce Pvt. Ltd. is hiring a full-time Influencer to lead creator partnerships and community engagement for the Vedic Gems brand in Jaipur. The role centers on identifying and managing authentic Vedic astrology creators, maintaining ASCI-compliant content practices, supporting community conversations across platforms, and reporting on performance and payouts.

Influencer Pipeline and Partnership Management

• Develop and maintain a structured pipeline for finding Vedic astrology creators across Instagram, YouTube, and podcasts, with a focus on genuine Jyotish practitioners and educators rather than broad spiritual lifestyle pages.
• Handle the full outreach process, including personalised introductions, relationship building, and negotiation of collaboration terms based on performance-linked UTM commissions instead of fixed fees.
• Onboard new creators by explaining the Vedic Gems brand story, IGI certification, content rules, UTM link usage, and ASCI disclosure expectations.
• Prepare campaign briefs for each collaboration, covering the relevant stone, planet, Jyotish context, allowed phrasing, restricted claims, and the requirement to place ASCI disclosure in the first line of the caption.
• Review content before publication for creators under 100K followers, and carry out quarterly checks for creators above 100K followers.
• Monitor attributed clicks, orders, conversion rate, and commission payable for each influencer, and complete a monthly reconciliation with the Growth Manager before payouts are released.
• Identify possible fraud by flagging any creator whose click-to-order ratio exceeds 15% before payment is processed.

Compliance and ASCI Requirements

• Ensure every post contains a disclosure in the first line of the caption, such as #Ad, #Sponsored, or “Paid partnership with Vedic Gems”.
• Require the phrase “Paid partnership with Vedic Gems” to appear as a text overlay within the first 3 seconds of any Reel or YouTube video.
• Prohibit outcome guarantees, health claims, and financial return claims in all creator content, and communicate these restrictions during onboarding.
• Maintain screenshot records of every post as part of legal compliance.
• Escalate any non-compliant content to the influencer within 4 hours so corrections can be made.
• Repeated compliance failures should lead to offboarding.

Community Management

• Manage the Vedic Gems Quora Space by curating questions and publishing answers that build real authority around Jyotish gemstone topics.
• Coordinate Reddit activity with the Growth Manager for communities such as r/astrology and r/Jyotish, and respond to comments on Vedic Gems-related threads.
• Run the brand’s WhatsApp communities, including buyer groups for post-purchase engagement, reorder prompts, and stone-care guidance, as well as partner groups for product updates, new arrivals, and training reminders.
• Track brand mentions across Instagram comments, Reddit threads, and Quora answers, and respond within 4 hours during business hours.

Content Collaboration and Reporting

• Collaborate with the Growth Manager on the monthly content calendar by deciding which stones, planets, and Jyotish themes should be prioritized each month.
• Guide the Content Writer on influencer-focused blog content that strengthens the creator narrative.
• Source authentic influencer-created content for reposting on the Vedic Gems Instagram account, using creator permission to support social proof without extra production expense.
• Identify and propose co-branded content ideas such as Jaipur studio visits, behind-the-scenes sourcing stories, and live Q&A sessions with top performers.
• Share a weekly update with the Growth Manager covering active influencers, attributed orders, top performers, and compliance issues.
• Prepare a monthly report for the influencer programme, including commission reconciliation, active count versus target, conversion rates, and the top 5 and bottom 5 performers.
• Submit a monthly community health summary covering Quora Space growth, WhatsApp engagement, and Reddit sentiment.

Additional Information

This role is based in Jaipur, Rajasthan, India and is structured as a full-time, onsite position.