Senior Media Associate

About the Role

Mattel is seeking a Senior Media Associate to support marketing and communications initiatives for a portfolio of brands. This role contributes to media planning and strategy across the US and Canada, with a strong focus on analysis, reporting, and data-driven insights. The position works closely with internal teams and external agency partners to help ensure media plans are executed effectively.

Key Responsibilities

• Adapt global media strategy into practical plans for the US and Canada, while reviewing partner and tactic recommendations to confirm they stay aligned with overall strategy.
• Oversee media competitive reporting partnerships, including vendors such as MediaRadar and Pathmatics.
• Share quarterly competitive asset reviews and reporting insights with the wider organization to help clarify the market landscape.
• Partner with internal teams across Mattel to support smooth and coordinated media execution.
• Assist in monitoring the agency trafficking workflow across multiple internal groups and outside agency partners.
• Track campaign delivery and optimize plans to help meet performance targets across channels and partners.
• Review media performance data and turn findings into practical recommendations for internal stakeholders.
• Support accurate pacing and delivery by working closely with the Manager or Associate Manager to ensure execution across channels.
• Maintain vendor relationships and organize partner meetings to strengthen media expertise and industry awareness.
• Handle administrative support for advertising memberships such as ANA and Ad Age, including partner communication and distribution of useful resources.
• Coordinate weekly flowchart reviews and look for ways to improve change visibility and workflow efficiency.

Qualifications

• A bachelor’s degree is required.
• At least 2 years of experience in a media-related role is required.
• Strong interest in media, marketing, and data interpretation is essential.
• Proficiency with Microsoft Office tools, especially Excel and PowerPoint, is necessary.
• Excellent written and verbal communication skills are needed.
• The role requires strong attention to detail and good organizational habits.
• Ability to work in a fast-moving environment while handling multiple priorities and partner groups is important.
• Prior billing experience is considered an advantage.
• Experience with media competitive reporting tools such as Vivvix/Numerator, Ad Intel, or Kantar is a plus.
• A growth mindset, curiosity, and commitment to continuous learning are valued.

Additional Information

Mattel encourages candidates to apply even if they do not match every requirement exactly. The company promotes an inclusive environment and a strong sense of belonging, and welcomes applicants who believe they may be a fit for the role or other opportunities within the organization.

How We Work

Mattel describes its culture as purpose-driven, with a focus on helping generations explore the wonder of childhood and reach their potential. The company emphasizes three core behaviors:

• Collaboration: Working as one team with shared values and goals, where partnership drives stronger results.
• Innovation: Seeking better ways to build products and experiences, welcoming fresh ideas and initiative.
• Execution: Acting with accountability, ownership, and a commitment to high-performance outcomes.

Who We Are

Mattel is a global toy and family entertainment company with a well-known portfolio of brands and properties, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket. Its business spans toys, content, consumer products, digital experiences, and live experiences, distributed through major retail and ecommerce partners. Founded in 1945, Mattel positions itself as a trusted partner in supporting childhood exploration and growth.

The company notes that its workplace culture has earned recognition from outlets such as Forbes, Fast Company, Newsweek, Great Place to Work, and TIME.

Equal Opportunity and Legal Notice

Mattel is an equal opportunity employer and considers all qualified applicants without regard to protected characteristics under applicable law. Applicants with arrest or conviction records will also be considered in line with the Los Angeles Fair Chance Ordinance and the California Fair Chance Act.

Media and References

Videos referenced in the source include: The Culture at Mattel and Corporate Philanthropy.