Brand Manager

About the role

This position is for an ABM/Brand Manager focused on makeup. You will steer the strategy, expansion, and everyday performance of a portfolio of makeup products. The role combines commercial ownership, content-led marketing, and product development, making it a strong fit for someone who can balance numbers with brand storytelling.

Reporting line

You will report to the Category Head – Makeup.

Experience needed

The role calls for 4 to 6 years of experience, ideally in beauty, personal care, or FMCG, with exposure to both creative work and analytical business handling.

Core responsibilities

• Take end-to-end ownership of the P&L for the assigned product or sub-category, including growth, margin, pricing, and forecast accuracy.
• Coordinate closely with finance, demand planning, and supply chain teams to support business targets.
• Shape and execute the content marketing plan across digital channels such as social media, influencers, and brand films.
• Build a distinctive brand voice and identify fresh content opportunities by working with internal and external creative partners.
• Collaborate with media, performance, and growth teams to increase the impact of content initiatives.
• Drive new product creation from idea through launch.
• Work with R&D and packaging teams to make sure products meet quality standards.
• Track market movements and customer feedback to guide the innovation roadmap.

What you should bring

• Proven commercial thinking with hands-on experience managing a product or category P&L.
• Strong command over content marketing, digital brand building, and audience engagement.
• The ability to turn insights into creative brand ideas.
• Comfort with data, forecasting, and performance measurement.
• Beauty or makeup experience is a strong advantage.
• Solid project management and cross-functional coordination abilities.

Why you may fit here

• You are highly interested in brands, beauty, and emerging trends.
• You enjoy building and scaling promising products from the ground up.
• You are able to see both detailed execution and the larger strategy.
• You work well with others, stay curious, and naturally take ownership.

About the company

Founded in 2011, the company has grown into a major omnichannel beauty destination in India, serving millions of shoppers through a mix of online and offline experiences. It offers more than 1,000 brands and over 60,000 products, with 7 million+ monthly active users. Its offline presence expanded in 2022 with 6,000+ touchpoints and 8 exclusive stores.

Alongside third-party brands, it has built and scaled several D2C brands including FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae. The platform is known for a technology-led, personalized shopping journey with virtual makeup trials and recommendations tailored to user behavior and preferences. Backed by major investors and having reached unicorn status in 2022, it continues to grow as a significant player in the beauty market.