Lead Generation Specialist

Job overview

This is a full-time remote role for an experienced lead generation professional with 1 to 3 years of preferred experience. The position is with a web development company focused on international business opportunities across web and application development, PPC, social media marketing, and related digital services.

What you will do

• Source and identify high-quality prospects for a web development and digital services business.
• Use LinkedIn, email campaigns, bulk outreach, and other lead-generation platforms to find and engage potential clients.
• Research target accounts and decision-makers for services such as mobile apps, websites, SEO, SMO, and digital marketing.
• Maintain an active sales pipeline and keep CRM records updated regularly.
• Meet weekly and monthly lead-generation goals and other performance targets.
• Screen and qualify prospects during early outreach conversations.
• Review outreach results and refine methods to improve conversion performance.

Requirements

• Prior hands-on experience generating leads for a web development company or a similar IT services business.
• Strong verbal and written communication along with good relationship-building skills.
• Comfortable using LinkedIn Sales Navigator, Apollo, HubSpot, or comparable CRM and prospecting tools.
• Self-motivated, target-driven, and focused on outcomes.
• Able to work both independently and collaboratively.

Performance metrics

• Count of qualified leads generated each week and month.
• Lead-to-meeting conversion performance.