Demand Planner

About the role

The DTC Demand Planner will drive mid- to long-range demand planning for Crocs’ Australia Direct-to-Consumer business across digital (.com) and retail channels. The role is focused on supporting profitable growth while keeping inventory at healthy levels for both core and seasonal ranges.

This position works closely with Commercial, Merchandising, Retail Operations, and Supply Planning to coordinate open-to-buy, pricing, promotions, and inventory execution. A major part of the job is to make sure digital and retail planning stay aligned so the business can balance sales, margin, and stock objectives.

The planner also contributes to weekly DTC leadership meetings and key business reviews, using data-backed analysis to help guide strategic and in-season decisions.

What you will do

• Manage the DTC demand plan for defined product categories across Australia Digital and Retail channels, ensuring it supports the commercial plan and seasonal buying strategy.
• Translate changes in trading and buying trends into inventory and product investment decisions that improve revenue, margin, and working capital outcomes.
• Give special attention to new launches and key product programs, while working with planning and supply teams on core and carryover seasonal items.
• Own pricing and promotional re-pricing for DTC, partnering with Commercial and Finance to keep actions aligned with trading plans and financial targets.
• Drive inventory planning to maintain strong in-stock levels, reduce stockouts, and support promotional and trading activity across .com and retail.
• Handle allocation and re-allocation for DTC so inventory is placed where it will best support launches, promotions, and in-season performance.
• Recommend seasonal and in-season strategies for stocking, pricing, and allocation, balancing margin, revenue, and inventory health.
• Serve as the key link between Planning, Merchandising, Retail Operations, Supply Chain, and Commercial teams to deliver the DTC go-to-market plan.
• Lead IBP and seasonal alignment conversations, representing DTC priorities across both channels.
• Own the DTC open-to-buy planning tool and ensure demand and supply inputs remain accurate and aligned.
• Present scenario-based recommendations to leadership using sales forecasts, promotional plans, inventory turns, and allocation impacts.

Working arrangement

This is a hybrid role aligned to the “Collaborator” work persona, which means in-office presence is expected 4 days per week. Crocs also notes that in-office expectations vary by work persona across the business.

Location

The role is based in Richmond, Melbourne, Australia, with the job location listed as Cremorne, Victoria, Australia.

Additional information

Crocs states that it is an equal opportunity employer and is committed to maintaining a diverse and inclusive workplace. All qualified candidates are considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected classification.

The company also emphasizes a culture that values individuality, flexibility, and collaboration across in-person and virtual settings.

What you need

• A bachelor’s degree in business, supply chain, planning, or a closely related field is required, although candidates with substantial and directly relevant experience may be considered.
• Solid experience in demand planning and inventory management.
• 3 to 4 years of experience planning OTB or demand in a digital commerce environment, preferably in a multichannel setting within apparel or footwear.
• Ability to work effectively across merchandising, buying, trading, and distribution teams.
• Strong communication and collaboration skills to align multiple stakeholders.
• Proactive problem-solving ability to respond to shifts in market conditions and customer demand.
• A data-led approach to forecasting, inventory optimization, and business decision-making.
• Strong working knowledge of OTB, WOS, service level planning, and integrated business planning.
• Advanced proficiency in Microsoft Excel and Power BI for analysis and insight generation.
• Previous experience with demand planning systems, preferably 09.

Eligibility

This role is open to candidates who have the required degree or an equivalent background with substantial directly relevant work experience, along with the planning and cross-functional experience needed for the position.

Job category

Corporate