Regional Manager

Role Overview

lululemon is seeking a Regional Manager for New Zealand on an 18-month contract. This position is based in Auckland and operates as a remote field-based role within a designated area. The close date for applications is Friday, 10 July.

About the Company

lululemon is a performance apparel brand focused on yoga, running, training, and other athletic activities. The company is known for technical fabrics, functional design, and products and experiences that help people move, grow, connect, and feel well. Its success is built on product innovation, strong retail execution, a commitment to its people, and meaningful community relationships. The organization aims to create positive change and foster a healthier, more inclusive, and growth-oriented environment.

Role Summary

The Regional Manager is a people-first leader responsible for supporting stores across the region by strengthening brand presence, improving product sell-through, and delivering strong business outcomes. The role involves hiring, coaching, and developing Store Managers, reinforcing store principles and company values, and ensuring each store delivers an outstanding guest experience through product knowledge and genuine connection. The Regional Manager is accountable for overall regional performance.

Key Responsibilities

• Promote a respectful, inclusive, and engaging team culture that welcomes differences and supports a positive experience for both employees and guests.
• Build and maintain a varied, high-performing team with a mix of backgrounds, experience, and capabilities.
• Support Store Managers through regular one-on-one check-ins, performance tracking, annual reviews, and goal-setting conversations.
• Provide consistent learning support through coaching, mentoring, feedback, and career development guidance.
• Equip Store Managers with the information, tools, and resources needed to align store operations with local and global priorities.
• Coach stores in the assigned region on company core values and store principles.
• Support workforce planning and recruitment strategy for store leadership within the region.
• Help build and execute plans to close performance gaps where needed.
• Ensure Store Managers are accountable for leading and developing their own teams.
• Develop strong working relationships with team members to encourage both personal and professional growth.
• Work closely with Store Managers and store teams through regular communication and visits to keep operations aligned with company priorities.
• Partner with regional and cross-functional stakeholders on initiatives such as real estate planning, new store launches, and policy or process changes.
• Create and execute regional business strategies through quarterly planning and review cycles, including community, recruiting, people development, and sales planning.
• Track key store financial measures, review performance against targets, and report outcomes.
• Identify financial shortfalls and growth opportunities, then implement actions to improve results.
• Manage the regional budget and oversee direct leadership responsibility for multiple Store Managers.

Requirements

• At least 5 years of experience in a leadership position.
• Ability to work collaboratively as part of a team while also handling tasks independently.
• Comfort moving around a store floor to support team members and guests when needed.
• Willingness to travel to retail locations as required.
• Ability to remain at a desk or computer for more than an hour at a time.
• Bachelor’s degree or equivalent is considered an advantage.
• At least 1 year of experience managing multiple retail stores is an advantage.
• Prior store management experience with lululemon is an advantage.

Skills and Core Strengths

The role calls for strong inclusive leadership, strategic planning, change leadership, business understanding, collaboration, adaptability, and clear communication. Success in this position also depends on the ability to coach others, manage performance, interpret retail metrics, and lead teams through ambiguity and growth.

Benefits and Perks

• Competitive base compensation.
• Team-based bonus opportunity.
• Paid time off.
• Employee discount.
• Fitness and yoga classes.
• Parenthood top-up support.
• Personal and professional development programs.

Additional Information

Benefits and perks may vary depending on location and employment type, and some items may have eligibility conditions. lululemon may change part or all of the benefits package at any time without notice. Applicants who move forward in the process will be contacted by a Manager or a member of the People & Culture team. Candidates who require reasonable accommodation to perform the essential duties of the role are encouraged to discuss this during interview arrangements.

Workplace Arrangement

This is a remote field-based position under the SSC workplace strategy. Work will be carried out within a designated area and includes travel to relevant retail locations.

Other Details

Budget ownership is part of this role, and the position directly manages a group of Store Managers. The listing also references “Aukland, New Zealand” in the source material.