Associate Product Manager

Role overview

This opportunity is offered through Talent Link by e2i, a matching programme that connects candidates with openings from e2i industry partners. It is available only to Singaporeans and Singapore Permanent Residents. The hiring company is an IT-sector industry partner based in Singapore.

As an Associate Product Manager, you will work across product strategy, operations, client needs, and engineering. Your job is to uncover high-impact product opportunities, turn unclear operational challenges into well-defined product ideas, and help teams understand what is worth building and why.

Core focus

The main emphasis of this role is on analysing user problems in a structured way, evaluating product opportunities, understanding how users adopt products, shaping workflows, and developing early product concepts. You will help answer practical questions such as which pain points deserve attention, what value a solution can create, how it should function in real use, and whether users are adopting it effectively.

Backlog coordination and prioritisation are important, but they come after identifying valuable product opportunities.

Key responsibilities

You will examine operational and product issues, turn vague concerns into clear problem statements, and break down workflows to identify friction, inefficiency, unmet needs, and potential product gains. You will also form hypotheses about the root causes of problems and assess where a product intervention could have the greatest impact.

You are expected to study competitors from product, workflow, and interface perspectives, and use that analysis to benchmark ideas and identify gaps.

For concept development, you will convert messy operational challenges into product directions that engineering teams can evaluate and build. This includes drafting structured problem briefs, user stories, and concept notes that explain the issue, context, solution direction, and expected value. You may also create simple wireframes, diagrams, and workflow visuals using tools such as Figma, Balsamiq, or similar software.

You will need to think through product behaviour in detail, including exceptions, corner cases, and unusual operational scenarios. You will also define product-level test cases to ensure the proposed solution has been considered thoroughly.

A further part of the role is communicating these product ideas clearly to engineering teams, leadership, and clients. You will talk to internal stakeholders and customers to understand how work is actually carried out, hold structured client discussions to uncover constraints and needs, and travel to client sites when required to observe real workflows firsthand.

Building trust with clients is important so that the feedback you collect is detailed, candid, and useful. You will demo built features to clients and internal stakeholders, gather structured feedback, and convert that feedback into product improvements and future opportunities.

You will also help design ways to measure whether users are adopting the product correctly, use data and workflow observations to test assumptions, and propose improvements based on evidence. In addition, you will assist in structuring and prioritising the backlog so strong ideas are clearly defined enough for engineering to execute effectively, while keeping user value at the centre.

Requirements

The ideal candidate should be strong in structured problem solving and able to break complex, unclear issues into logical parts while weighing root causes, trade-offs, and solution choices. You should also have strong analytical reasoning and be able to assess product opportunities in a disciplined way.

Good business judgement is important, including the ability to decide whether a problem is meaningful and whether solving it is likely to create real value for users and the business. You should be able to convert vague ideas into practical product concepts, user stories, wireframes, and clear product thinking that others can execute.

You need the ability to create clear wireframes and diagrams using Figma, Balsamiq, or comparable tools. Strong written and verbal communication is essential, especially for presenting ideas clearly and conducting structured conversations with clients.

You should be comfortable demoing features, engaging clients in productive product discussions, and collecting feedback in an organised manner. The role also calls for strong edge-case thinking so you can anticipate unusual behaviour and non-standard scenarios.

Experience in competitor analysis is useful, along with the ability to identify patterns, gaps, and useful benchmarks in other products. You should be able to learn complex operational domains quickly and understand how users work in practice.

Familiarity with product analytics tools such as Mixpanel or Amplitude is helpful. Experience using BI tools such as PowerBI, Metabase, or Tableau is also useful; SQL is an advantage but not required if you can work effectively with BI tools.

You should be comfortable collaborating closely with engineering teams and discussing concepts, user stories, and test cases in a structured way.

Additional information

This role may involve travelling to client locations when needed in order to observe workflows directly. The job is full-time and onsite in Singapore.