Brand Manager, Channel Development

Role overview

This opportunity is for a Brand Manager, Channel Development based in the United States. The role is focused on how the brand performs across club retail, alternative channels, and ecommerce, combining strategic brand planning with practical commercial execution. You will help shape the brand’s presence in high-visibility retail settings while keeping channel plans aligned with wider business priorities.

The position calls for someone who is comfortable balancing long-term brand growth with day-to-day business decisions. You will collaborate closely with teams across Sales, Finance, Supply Chain, Innovation, Creative, Operations, Demand Planning, and Shopper Marketing to turn channel strategies into action. The environment is fast-paced, highly collaborative, and suited to someone who takes ownership, adapts quickly, and brings strong commercial judgment.

In this role, your work will have a direct effect on revenue growth, brand strength, and shopper engagement across major retail partners.

Key accountabilities

• Develop and run channel-specific brand plans across club, alternative retail, and ecommerce while keeping them aligned with overall brand and business goals.
• Create and execute marketing programs that encourage trial, repeat buying, and loyalty among club shoppers.
• Guide innovation, renovation, and packaging approaches that fit club formats, seasonal demand, and ecommerce needs.
• Take ownership of P&L performance for assigned SKUs and work with Finance on forecasting, margin control, and trade investment decisions.
• Review performance metrics, shopper insights, and competitor activity to shape marketing and commercial actions.
• Coordinate product launches, seasonal campaigns, and in-market initiatives with Sales, Operations, and Demand Planning teams.
• Work with Creative and Shopper Marketing partners to ensure packaging and retail materials are strong, consistent, and on brand.

Requirements

• At least 5 years of brand management experience in the CPG sector, with exposure to club retail or other high-volume retail channels preferred.
• Solid understanding of club channel fundamentals, including pricing, packaging formats, rotation patterns, and margin structures.
• Proven track record of managing several projects and cross-functional stakeholders in a deadline-driven environment.
• Experience handling P&L responsibility, forecasting, and commercial performance monitoring.
• Strong analytical ability with the skill to turn POS data, shopper research, and market trends into practical action plans.
• Comfort using Microsoft Office applications such as Excel, PowerPoint, and Word, along with collaboration tools like Slack and Monday.com.
• Excellent communication and leadership capabilities, supported by a proactive, entrepreneurial, and results-focused mindset.
• A bachelor’s degree is required; an MBA is preferred.

Benefits

• Competitive annual salary between $110,000 and $140,000, based on experience and qualifications.
• Annual performance bonus plus additional incentives tied to the role.
• Remote-first setup with flexibility across the United States.
• Medical, dental, and vision coverage.
• 401(k) plan with company matching.
• Unlimited paid time off, volunteer days, and paid civic responsibility leave.
• Home office and wellness support, including internet and remote-work stipends.
• Employee discounts, product perks, and regular home-delivery benefits.
• Generous parental leave and family support programs.

Additional information

This position is posted on behalf of a partner company, which will handle applications and all next steps directly. The final selection process, including interviews and assessments, is managed by the hiring employer’s internal team.

Application and data notice

Applications are reviewed through an AI-assisted matching process designed to assess fit against the role’s core requirements. Candidate data may be processed to evaluate eligibility and shared with the hiring employer as part of the recruitment process. Automated tools may assist with resume review and response analysis, but human judgment remains central to final hiring decisions.