Financial Controller

The opportunity

This position sits inside a rapidly expanding digital marketing business that operates in a sensitive segment of the digital economy. The company manages roughly 20 brands and produces just under seven figures in monthly revenue. Growth has outpaced the finance function, so the business now needs a strong operator to bring clarity and control.

This is not a compliance, statutory accounting, or tax-focused position. Those responsibilities are already covered by an accountant and a tax advisor. The role is centered on management finance and operational decision support. The goal is to translate financial data into plain, practical answers for two non-finance founders: whether the business is profitable, where revenue is being generated, where money is being lost, and what should be prioritized first.

The company is starting from a messy finance setup. There is no dependable management accounting process yet, no monthly P&L the team fully trusts, and costs are spread across several payment processors and individual knowledge. As the first dedicated finance hire, you would build order from that starting point and turn it into a simple, dependable system that helps the business make better decisions.

The preference is for finance outputs that support action rather than overly elaborate documentation. Clarity, speed, and usefulness matter more than sophistication for its own sake.

What you will own

Financial visibility

• Create one dependable financial source of truth that every part of the business uses for reporting.
• Set up a trustworthy monthly close, consistent management accounts, and a P&L the team can rely on.
• Build cash-flow forecasts so the business can anticipate future movement instead of only reviewing past results.

Unit economics and decision support

• Break down profit by brand and channel to identify what is genuinely profitable.
• Convert the figures into clear decision inputs for the founders, and eventually a COO, to use and validate actions.
• Measure the outcome of decisions after they are made so the team can see whether a spend or change actually improved profit.

ROI review and spend audit

• Analyze the P&L line by line, including staff, traffic, software, and subscriptions.
• Spot leakage and low-return spend, then feed those findings back into the team’s priorities.
• Quantify the return generated by people, channels, and tools using real numbers.

Cash clarity

• Give the founders a clear view of what cash can be withdrawn, what can be reinvested, and what each new hire truly costs.

Requirements

Professional background

• You should have at least 10 years of finance experience overall, including a minimum of the most recent 5 years at Financial Controller level or an equivalent senior finance leadership position where you have been responsible for running the finance function. Earlier junior experience is acceptable, but the recent senior experience must be real and substantial.
• You need proven experience in building, fixing, or overhauling finance reporting and processes, not only maintaining an already-established system.
• You must have directly presented financial information to founders, owners, directors, or a COO, and used those numbers to drive decisions and action rather than simply preparing reports for someone else.

Working style and mindset

• You should be able to explain financial matters in straightforward language and answer questions directly without hiding behind corporate phrasing.
• You must be comfortable working with ambiguity and an untidy starting point, and able to turn disorder into a clean, usable structure.
• The role suits someone with a startup-oriented, high-growth mindset rather than a large corporate mindset.
• You should value simplicity as the end goal, with finance serving profit decisions rather than presentation quality.
• You need to be open to modern tools and AI-based workflows that can save time while maintaining accuracy.

Not a fit if

• You prefer corporate language, complicated tooling, or adding headcount before solving basic questions.
• You see the role as report production or appearing busy instead of answering whether the business is profitable and where action is needed.
• You are not comfortable working in an adult or otherwise restricted vertical.

Working arrangements

• This is a full-time position based on 40 hours per week.
• The role is fully remote.

Compensation

• Monthly pay is between USD 5,000 and USD 6,000.
• There is potential for an upward review after an initial period for an exceptional hire.