Assistant Media Planner

About the Company

Generation Media positions itself as an independent media specialist focused on helping brands grow from one stage of development to the next. The agency uses insight-led thinking and proprietary tools to shape solutions around each client brief, with an emphasis on professionalism and fresh ideas in advertising. It works as an extension of client marketing teams to help save time and budget while guiding them through a fast-changing media environment.

The business also supports growth through new client development, referrals, and a global partner network coordinated from its UK office.

Culture and Recognition

The company moved to an Employee Ownership Trust structure in 2023, giving employees ownership stakes and access to financial upside, including tax-free bonuses. This structure is intended to strengthen collaboration and inclusion by giving employees a voice in business decisions through the trustee board.

The team is described as a central part of the organization, with a strong focus on development and long-term career growth. The company highlights recognition such as its 14th gold accreditation from Investors in People, its 10th Platinum award from the IPA Continuous Development Program, inclusion in Campaign Magazine's Best Places to Work, recognition by the Sunday Times Best Places to Work list, and an European Agency of the Year award from the Indie Awards. The employer also states that it is an equal opportunities organization seeking ambitious, capable, self-driven people.

Role Overview

This is an entry-level Assistant Media Planner position for a recent graduate who is excited by advertising, media, toys, gaming, entertainment, and consumer culture. The role supports the creation and execution of integrated media campaigns for major brands while building hands-on exposure to planning, reporting, optimization, and client support.

The successful candidate will work closely with the Vice President, Client Partnerships and the wider media team to help deliver strategic, data-led campaigns across multiple platforms.

Key Responsibilities

Media planning and strategy support

• Contribute to media plan development and campaign recommendations across television, social, video, display, programmatic, influencer, and retail media channels.
• Use audience, market, and competitor research to inform planning decisions.
• Help structure campaign data, insights, and historical benchmarks to support optimization recommendations.
• Take part in brainstorming discussions and share strategic ideas for client work.

Campaign execution and reporting

• Support campaign launch coordination, delivery tracking, and end-of-campaign wrap-up tasks.
• Organize performance data and prepare client-facing summary reports.
• Review campaign metrics to spot trends, lessons learned, and areas for improvement.
• Maintain reporting trackers, pacing sheets, and live campaign status updates.

Client and internal team support

• Assist the Vice President, Client Partnerships with daily account and project needs.
• Build PowerPoint decks, meeting materials, and internal documentation.
• Coordinate with internal teams, media partners, and vendors when needed.
• Help keep timelines on track and make sure deliverables are completed accurately and on time.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, Media Studies, Analytics, or a related discipline.
• Strong working knowledge of Microsoft Excel and PowerPoint.
• Interest in media strategy, television and digital advertising, and data analysis.
• Well-developed organizational ability and close attention to detail.
• Strong written and verbal communication skills.
• Ability to juggle several projects in a busy, fast-moving environment.
• Team-oriented approach and willingness to learn.

Preferred Background

• Prior internship exposure in advertising, marketing, media, analytics, or a related area.
• Familiarity with platforms such as Meta, YouTube, TikTok, Reddit, Google Ads, programmatic, or linear media is an advantage.
• Interest in gaming, entertainment, toys, fandom culture, or broader consumer trends is beneficial.

Eligibility

This opportunity is intended for recent college graduates who are eager to begin a career in media, advertising, and client partnerships. Candidates should be interested in the subject areas tied to the role and comfortable working in a collaborative, on-site environment in New York, NY.

Additional Information

The job is a full-time, on-site role based in New York, NY. No salary amount, opening count, or start date was specified in the source material.