Financial Controller

The opportunity

This role sits inside a fast-scaling digital marketing agency that operates in a high-risk segment of the digital economy. The business manages roughly 20 brands and brings in just under seven figures in monthly revenue. Growth has outpaced the finance function, so the company is looking for its first serious finance hire to create structure and clarity.

This is not a statutory accounting or tax position. Compliance, taxation, and jurisdictional matters are already handled by an accountant and a tax advisor. Instead, this is an operational finance and management reporting role focused on helping two non-finance founders understand, in straightforward language, whether the business is profitable, where revenue comes from, where money is being lost, and what needs attention first.

The current finance setup is fragmented: there is no dependable management accounting, no monthly profit and loss statement the team trusts, and expenses are spread across multiple payment processors and individual memory. The expectation is to bring order to that chaos and turn it into a clear, simple, decision-supporting finance function.

The company is not interested in polished reports for their own sake. Every figure should help drive a profit-related decision. Practical clarity that leads to action matters more than complexity that only looks thorough.

Responsibilities

The role will own financial visibility, unit economics, ROI review, and cash clarity across the business.

• Create a single reliable financial source of truth that the wider business can report against.
• Build a dependable monthly close process, produce consistent management accounts, and maintain a trusted profit and loss statement.
• Develop cash-flow forecasts so leadership can anticipate future position rather than only review past results.
• Analyse profitability by brand and by channel to identify what truly generates returns.
• Translate financial data into practical inputs that founders, and later a COO, can use to make and validate decisions.
• Measure the impact of decisions after implementation and assess whether specific actions, spend, or changes improved profit.
• Review the profit and loss statement in detail, including people costs, traffic, software, and subscriptions.
• Spot leakage, inefficient spend, and low-return items, then feed those findings back to the team.
• Quantify the return on people, channels, and tools using real numbers.
• Provide founders with a clear view of cash that can be drawn, cash available for investment, and the true cost of each hire.

Requirements

Applicants should bring deep finance leadership experience and be comfortable building structure from an unsteady starting point.

• At least 10 years of experience in finance, including a minimum of the most recent 5 years at Financial Controller level or an equivalent senior finance leadership position responsible for running the finance function.
• Hands-on experience setting up or significantly improving finance reporting and processes, not only maintaining an already mature system.
• Direct experience presenting financial information to founders, owners, directors, or a COO, and using that information to drive actions and decisions.
• Ability to explain finance clearly and simply, without hiding behind jargon.
• Comfort working with ambiguity and fragmented information, with the ability to turn a messy setup into something organised and usable.
• Preference for a startup or high-growth environment rather than a large corporate structure.
• Strong focus on simplicity and decision-making, rather than producing elaborate reports for appearance alone.
• Openness to modern tools and AI to speed up work while maintaining accuracy and avoiding shortcuts.
• Not suited to candidates who rely on corporate jargon, prefer extra headcount before solving basic questions, or want a role focused mainly on report production.
• Not a fit for candidates who are uncomfortable working in an adult or otherwise restricted vertical.

Working arrangements

• This is a full-time position of 40 hours per week.
• The role is fully remote.

Compensation

• Monthly pay is USD 5,000 to USD 6,000.
• There is potential for a salary increase after an initial period for an exceptional hire.