Assistant Manager - Sales Training

About the companyAditya Birla Lifestyle Brands Limited (ABLBL), part of the Aditya Birla Group, is a major branded apparel business with a wide portfolio of well-known lifestyle labels. As of March 31, 2025, it had a retail presence of more than 4.6 million sq. ft., including 3,253 exclusive brand outlets, a footprint in 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across India.The company’s brand lineup includes some of India’s most recognized names such as Louis Philippe, Van Heusen, Allen Solly, and Peter England, each supported by a legacy of more than 25 years. These brands have sustained growth through design-led innovation, expansion into new categories, and strong operational execution across formal, casual, and occasion wear.ABLBL has also expanded in the innerwear and athleisure space through Van Heusen Innerwear, which has rapidly grown its distribution network nationwide. Its portfolio is further strengthened through partnerships with international brands like Simon Carter, American Eagle, and Reebok. American Eagle is now one of India’s preferred premium denim brands, while Reebok, brought under the company’s management in 2022, has widened its reach across multiple channels. Simon Carter continues to build its presence in premium menswear through its distinct design approach and curated collections.Role overviewThe organization is seeking an energetic and committed Sales Trainer to build the selling capability of retail teams across Louis Philippe stores. The role centers on creating and conducting high-impact learning sessions that strengthen sales effectiveness, customer interaction, grooming discipline, and the premium retail experience.Key responsibilitiesRun orientation and onboarding sessions for newly joined retail associates and store teams.Provide sales and product training that reflects Louis Philippe brand guidelines and customer experience standards.Guide teams on premium selling approaches, cross-selling, upselling, and customer relationship building.Train store personnel on product knowledge, styling, visual merchandising fundamentals, and brand communication.Visit stores regularly to assess training impact and spot skill gaps.Track sales performance data and suggest learning actions to improve productivity.Create interactive training material, including modules, role plays, presentations, and learning exercises.Work with retail managers to support sales achievement through capability-building initiatives.Ensure compliance with grooming expectations, service etiquette, and store operating standards.Assist with seasonal launches, promotional activity, and briefings for new collections.RequirementsA bachelor’s degree in Business, Retail Management, Marketing, or a similar discipline.3 to 7 years of experience in retail sales training, preferably within premium fashion, apparel, or luxury retail.Strong knowledge of retail operations and high-quality customer service.Excellent communication, presentation, and interpersonal abilities.Proven capability to motivate and influence frontline retail teams.Comfort using MS Office and training or presentation tools.Willingness to travel to multiple store locations as needed.Additional informationThis role is based in Bengaluru, Karnataka, India and follows a full-time, onsite work arrangement.Recruitment details such as vacancies, salary, start date, and application deadline were not provided.