Executive - POSM

Role overview

This position is designed for someone who enjoys a varied scope of work and can support a broad set of trade marketing and point-of-sale execution activities. As an Executive POSM, you will assist the Trade Marketing Manager for Visibility & Activations in putting sales plans into action and in enabling Ferrero category strategies at the retail touchpoint.

Key responsibilities

• Own the end-to-end movement and availability of POS materials for all in-store execution activities.
• Prepare briefing packs for the sales team and conduct face-to-face briefings for major initiatives.
• Monitor whether the execution of important in-store activity guidelines is being followed correctly.
• Review campaign outcomes and share insights, recommendations, and next-step guidance for future activity planning.
• Handle visibility projects in key stores by defining the project scope from central trade marketing inputs, steering implementation, and assessing results.
• Support the coordination of new product listing activities.
• Study performance data gathered by sales teams across trade channels.
• Localize the central activity calendar so it fits customer and channel-specific needs.

Candidate profile

• A master’s degree or MBA is preferred.
• At least 2 years of experience in field sales or trade marketing operations is required.
• Prior exposure to FMCG is preferred.
• Experience in handling the full workflow of in-store activities is important.
• Strong spoken and written English skills are needed.

About the company

Ferrero was established in Alba, Piedmont, Italy in 1946 and has grown into one of the world’s leading sweet-packaged food companies, with well-known brands sold globally.

Diversity and inclusion

The company promotes a workplace where differences are valued and every employee is given equal opportunity. It aims to build an inclusive, multicultural, and rewarding environment that supports both personal and professional growth.

Benefits

Employee benefits are available as part of Ferrero’s caring workplace approach. Specific details are referenced by the employer but not individually listed in the source.