Growth Marketer

Company Overview

Hey Nouri operates an AI-driven virtual obesity clinic designed for children. The service is insurance-covered and built around evidence-based pediatric care delivered at home. Its care model combines tailored nutrition support, behavioral coaching, access to pediatric specialists, and medications such as GLP-1s, all aimed at creating lasting health improvements. The platform also uses AI-based triage and interactive gamified tools to reflect the effectiveness of leading in-person programs at a larger scale. The team works in a mission-led environment centered on improving access to high-quality pediatric care.

Role Summary

This position is the company’s first dedicated growth hire, responsible for building the full growth engine from the ground up. The role covers acquisition, activation, and early retention, and is strongly execution-focused rather than presentation-focused. You will work directly inside ad platforms, launch and iterate campaigns, analyze performance data to understand what is truly driving results, and create lifecycle flows that move users from first click to enrolled and retained patient. The job requires frequent testing, fast learning, and the ability to scale only what proves effective. It is best suited to someone who wants to build the system first and scale it afterward.

Core Ownership

You will manage paid acquisition across Meta, Google, TikTok, and other emerging channels, including campaign setup, budget control, and improving customer acquisition cost while growing volume. You will also own the full funnel from ad impression to enrollment, which means landing pages, conversion performance, and transition points between stages will be part of your responsibility. In addition, you will build and refine lifecycle marketing across email and SMS, especially onboarding and retention journeys that increase long-term value. A major part of the role involves maintaining a constant testing cadence across creative, audience targeting, landing pages, and messaging, while putting measurement systems in place to identify winning experiments. You will also be responsible for the growth data foundation, including attribution, event tracking, and dashboards that support day-to-day decision-making.

Qualifications

The ideal candidate has at least 4 years of practical growth marketing experience at a consumer or DTC brand, preferably one that moved from early traction to meaningful scale. You should have personally managed significant paid media budgets on Meta and Google and be able to show results through CAC and ROAS. You also need hands-on experience building and managing lifecycle flows in tools such as Klaviyo, Iterable, or Customer.io. Comfort with data is essential: you should be able to build your own reports, interpret attribution, and understand performance without relying on an analyst. The role also calls for a strong testing mindset, the ability to identify the biggest constraint, launch experiments quickly, and make decisions based on the results. Because this is a first growth hire, you need to be self-directed and capable of creating the operating system before scaling it.

Preferred Background

Additional advantage will go to candidates with experience in consumer subscription or membership businesses, where retention and lifetime value are especially important. Familiarity with modern analytics tools such as GA4 or Amplitude, plus basic SQL ability, is also useful. Experience with server-side tracking such as CAPI and privacy-conscious marketing practices is important because the business handles sensitive health data and needs compliant measurement. A personal connection to parenting or a genuine interest in children’s health would also be a plus.

Compensation and Work Setup

The role is hybrid in New York City, with three in-office days each week. The company offers a competitive salary, meaningful early-stage equity, and full ownership to build and scale the growth engine from scratch.