Media Planner

Role overview

This opportunity is for a Media Planner in the United States, hired through a partner organization that handles the application process and subsequent hiring steps. The role focuses on building, managing, and improving multi-channel digital advertising programs that drive measurable business outcomes. It combines strategic media planning with day-to-day campaign execution, requiring someone who is equally comfortable with analysis, optimization, coordination, and performance reporting.

The position involves close collaboration with internal media specialists, creative teams, account partners, and external vendors. You will translate business goals into targeted media plans, activate campaigns across paid social, programmatic, display, video, mobile, and publisher channels, and continuously refine performance using data. The environment is fast-paced and collaborative, with an emphasis on experimentation, innovation, and direct impact on client results.

Responsibilities

• Design and oversee digital media programs end to end across CPM, CPC, CPL, retargeting, display, video, and mobile placements.
• Build and launch paid social campaigns on platforms such as Meta, LinkedIn, TikTok, Pinterest, and similar digital channels.
• Manage programmatic media delivery and direct publisher activity, including RFPs, insertion orders, and vendor coordination.
• Take ownership of campaign setup, activation, ongoing optimization, and performance measurement across all channels.
• Work with creative, account, and external media partners to make sure campaign inputs and execution standards are aligned.
• Review performance on a daily, weekly, and monthly basis, then apply data-backed improvements to lift results.
• Maintain vendor relationships while ensuring accurate reporting, actionable insights, and consistent campaign management.
• Prepare monthly and quarterly business reviews that summarize results, learnings, and strategic recommendations.
• Track shifts in the digital media landscape and recommend new tactics, tools, and tests when relevant.
• Help improve internal processes and contribute ideas that enhance media planning and execution workflows.

Requirements

• At least 3 years of experience in media planning and/or digital media buying.
• Hands-on experience with platforms and tools such as Meta Business Manager, LinkedIn Ads, Campaign Manager 360, DV360/DCM, and Google Marketing Platform.
• Working knowledge of analytics and business intelligence tools, with the ability to turn data into practical recommendations.
• Solid understanding of the digital advertising ecosystem, including programmatic buying, paid social, and performance marketing.
• Strong organizational skills and the ability to manage several campaigns and deadlines at once.
• Clear written, spoken, and presentation communication skills.
• Careful attention to detail, especially around data accuracy and reporting quality.
• Comfort working in a collaborative, high-pace environment.
• Curious, adaptable, and able to problem-solve while keeping up with new trends.
• Experience partnering cross-functionally with creative, account, and vendor teams.

Additional information

This role is remote-friendly, but it is intended for candidates located in the United States and aligned to Eastern or Central time zones. It is presented by a partner company, and that partner manages applications as well as interview and assessment next steps. The selection process uses an AI-assisted matching approach to evaluate applications against the role's core needs, with final decisions made by the hiring team.

Benefits

• Work on a broad range of high-impact digital media campaigns.
• Gain exposure to major advertising platforms and advanced programmatic environments.
• Join a collaborative, agency-like setting with a fast pace.
• Be part of a culture that values learning, experimentation, and media innovation.
• Have a direct influence on campaign strategy and client outcomes.
• Enjoy a remote-friendly setup within U.S. Eastern and Central time zones.
• Continue building skills through professional development and exposure to new media technology.

Data privacy and hiring process

By applying, you consent to the processing of your personal data for candidate evaluation and sharing relevant information with the hiring employer, based on legitimate interest and pre-contractual measures under applicable data protection laws, including GDPR. You may request access, correction, deletion, or objection rights at any time.

Artificial intelligence tools may be used to support parts of the recruitment workflow, including resume review, application analysis, response assessment, and identification of possible inconsistencies or verification signals. These tools assist the recruiting team and do not replace human judgment. Final hiring decisions remain with people. You may contact the organization for more details about how your data is handled.