Paid Social Specialist

About Milan Laser Hair Removal

Milan Laser Hair Removal is focused on more than results for clients—it also aims to create confidence and deliver a premium experience. As the country’s largest laser hair removal provider, the company emphasizes high standards, innovation, and a strong team culture.

Role Overview

The Paid Social Specialist will be responsible for driving client acquisition and revenue growth through paid social media marketing. This position is best suited for someone who is comfortable working directly in campaign execution, uses data to refine performance, and enjoys testing and continuous optimization to improve ROI.

You will partner with creative, influencer, analytics, and marketing teams to uncover growth opportunities, scale what works, and strengthen campaign outcomes over time.

This is a full-time salaried position. Omaha, Nebraska is the preferred location, but remote candidates may be considered, with preference for applicants based in the Omaha metro area or those open to relocating.

Key Responsibilities

In this role, you will manage paid social efforts across several platforms, assess results, and help guide strategy based on performance data. Your work will center on campaign execution, optimization, analysis, and collaboration with cross-functional teams.

Campaign Management and Optimization

• Oversee and improve paid social campaigns on Meta, TikTok, Reddit, Snapchat, and Pinterest.
• Adjust budgets, bidding approaches, audience targeting, and campaign organization to improve results.
• Monitor core metrics such as CPL, CPA, ROAS, CTR, and conversion rate.
• Make timely optimizations to support efficiency and growth.

Analysis and Reporting

• Review paid media performance data to identify trends, opportunities, and next-step actions.
• Work with tools including Google Analytics 4, Meta Ads Manager, Milan’s Media Mix Model, and platform-native reporting systems.
• Convert complex performance information into clear insights for leadership and other stakeholders.
• Create reports that help shape campaign planning and business decisions.

Testing and Innovation

• Help build and execute testing plans for audiences, bids, creative formats, and campaign structures.
• Assess new platform features, automation options, and emerging ad opportunities.
• Record test outcomes and share learnings to support scalable improvements.

Creative and Cross-Functional Collaboration

• Work with creative and influencer teams to ensure ad assets are planned, delivered, and launched correctly.
• Share performance-based input to guide creative direction and asset development.
• Coordinate with marketing, analytics, and growth teams so campaigns align with broader business goals.
• Turn campaign findings into practical recommendations that improve future performance.

What the Company Is Looking For

The ideal candidate brings a strong mix of analytical thinking, curiosity, ownership, and hands-on paid social experience. You should be comfortable using data to guide decisions and communicating results clearly to stakeholders.

Experience and Qualifications

• At least 3 years of experience in marketing, digital media, or a similar field.
• At least 2 years of direct, hands-on paid social experience.
• Strong working knowledge of paid social platforms such as Meta, TikTok, and Reddit.
• Preference for candidates familiar with Snapchat, Pinterest, Google Ads, SA360, and Google Analytics.
• Lead generation campaign experience is considered an advantage.
• Ability to analyze data and convert it into actionable recommendations.
• Confidence presenting campaign performance, learnings, and recommendations to leadership and other stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or a related discipline is preferred, though equivalent professional experience may also be considered.

What Makes You a Strong Fit

• Experience in an agency setting or a large-scale in-house performance marketing team.
• Strong curiosity and a habit of exploring data for insights and opportunities.
• Ability to communicate the meaning behind performance numbers in a clear way.
• Comfort balancing analytical depth with creativity and strategic thinking.
• Interest in experimentation, learning, and ongoing improvement.
• Ownership mindset with a proactive approach to problem-solving.

Benefits and Perks

• Medical, dental, vision, disability, and life insurance available within 30 days.
• Unlimited paid time off, scheduled with manager approval and based on need.
• 6 paid holidays.
• $50 monthly cellphone stipend.
• 401(k) retirement plan with a vested 4% employer match after 90 days.
• Career growth opportunities and a supportive culture/environment.
• Free laser hair removal services for employees and their spouse or legal partner.

Additional Information

To succeed in this role, you must be able to perform the essential duties satisfactorily. Reasonable accommodation may be provided to qualified individuals with disabilities. Other duties may be assigned as needed.

The company is committed to inclusive hiring and welcomes talent from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. Visa sponsorship is not available for this position. The employer is an equal opportunity employer.