Social Media Coordinator

About Praxus

Praxus is developing the Daily Performance Drink, a clean-label, caffeine-free clear protein beverage designed for people who are intentional about what they consume. The company is in its pre-launch stage, preparing to enter its first metro market this summer and producing a mini-documentary that features an MLB draft prospect. This is an early-stage opportunity with significant room to shape the brand.

About the Role

Praxus is seeking a content creator to lead its social media presence across Instagram, TikTok, and X from the ground up. This role goes well beyond basic scheduling and reporting. You will help define the brand’s voice and visual direction in real time through founder-led content, athlete storytelling, product education, behind-the-scenes coverage, and community-focused posts. You’ll work closely with the founder and have creative freedom rather than a heavy approval process.

Key Responsibilities

• Plan, create, and publish at least five pieces of content each week across three social platforms.
• Edit short-form videos for reels and TikToks using raw material from athlete training, product shoots, and founder recordings.
• Craft captions that feel natural, conversational, and human.
• Oversee daily story content on active posting days.
• Develop and keep the content calendar updated.
• Repurpose long-form assets such as documentaries and interviews into shorter social-friendly content.
• Monitor post performance and identify what is driving results.

What We’re Looking For

Your social presence should demonstrate your creative ability. The ideal candidate is someone who can make content consistently and thoughtfully, not just talk about doing it. You should be able to respond quickly when timely opportunities arise, have a strong sense of what captures attention, and be comfortable using tools such as CapCut and Canva. Experience with Premiere Pro or After Effects is helpful but not required. Interest in fitness, wellness, nutrition, or performance-oriented culture is preferred, though curiosity and enthusiasm for the space also count. Above all, the team wants someone eager to build something from the beginning.

Additional Information

• This role begins at about 20 hours per week.
• Compensation is $25 to $30 per hour, based on experience.
• The position is fully remote, with occasional in-person content days; candidates in the Northeast are preferred but not required.
• Milestone-based bonuses are available when growth goals are met.
• There will be a 60-day review, with a potential route into a full-time role if it is a strong fit.
• Tools and resources are provided, including Canva Pro, a scheduling platform, and access to all brand assets.

How to Apply

Interested candidates should share a link to their strongest social account, a brief 2-3 sentence perspective on what Praxus should be posting before the product reaches shelves, and their availability to start.