Assistant Store Manager

Role overview

Vans is seeking a permanent, full-time Assistant Store Manager for its Kildare Village location in Kildare, County Kildare, Ireland. This role sits within a global apparel organisation and is focused on helping create strong customer experiences while supporting store performance and team leadership.

As an Assistant Store Manager, you will work closely with the Store Manager to help run the shop effectively, improve results, and contribute to the overall success of the store. The brand is built on authenticity, creativity, inclusivity, and a team-oriented mindset.

Key responsibilities

• Work alongside the Store Manager to support sales growth and profitability.
• Coach, encourage, and guide sales associates to perform at their best.
• Help put established retail procedures into practice while also identifying better ways of working.
• Monitor day-to-day store operations, including stock control and P&L-related tasks.
• Track performance data, understand key KPIs, and use that insight to improve store outcomes.
• Ensure the store presentation meets brand visual merchandising standards.
• Step in and manage the store when the Store Manager is unavailable.

What the role calls for

The ideal candidate is customer-focused, proactive, and confident working in a retail leadership environment. You should enjoy leading by example, building a positive team culture, and helping others develop.

• A genuine interest in serving customers and delivering a strong retail experience.
• Confidence to take initiative when needed, especially in the Store Manager’s absence.
• Experience supporting a team, motivating others, and helping create an enjoyable, high-performing workplace.
• Prior involvement in opening and closing a store, leading staff, and driving sales and productivity.
• Strong written and spoken English; an additional language is helpful but not essential.
• Comfort using MS Office and point-of-sale systems.
• Availability to work weekends, evenings, and public holidays as required.

Values and working culture

Vans and VF expect team members to reflect their guiding principles: living with integrity, acting courageously, staying curious, showing empathy, and persevering. The workplace is built around belonging, openness, respect, and authenticity, with a commitment to equal opportunity and support for underrepresented groups.

Pay and benefits

The annual hiring range for this role is €31,248 to €39,060. In addition, the position may qualify for further compensation such as an annual incentive, sales incentive, or commission, with exact details shared during the hiring process.

Benefits include a competitive salary, bonus opportunity, pension scheme, and a staff discount of 50%. The company also offers career growth across brands, a feedback-driven culture grounded in respect and integrity, and tailored training through onboarding plus ongoing online and in-person learning.

Additional information

Because of the large number of applications, only candidates selected for interview will be contacted.

This role is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific eligibility details will be explained during recruitment and interviews.