ఉద్యోగ వివరణ

About the Role

Hanna Andersson is a Portland-based children’s and baby apparel company known for durable, play-friendly clothing built around design, quality, and sustainability. The brand emphasizes creating meaningful everyday experiences for families and values a customer-first mindset, collaboration, innovation, and strong results in a supportive environment.

What You’ll Do

You will manage the full lifecycle of campaign production and execution for email and loyalty communications, while also supporting creative briefing, QA, reporting, and cross-functional coordination. The role works closely with CRM, loyalty, creative, site, and lifecycle teams to keep campaigns accurate, on schedule, and aligned with business goals.

Campaign Production and Execution

Take ownership of end-to-end campaign production for email and loyalty communications, including building, testing, quality checking, and launching campaigns in Bloomreach.
Maintain the integrated campaign calendar with the Director of CRM and Loyalty, keeping it complete, accurate, and aligned across channels.
Create and revise email mockups in Figma to match campaign structure, promotional approach, and audience segmentation.
Run the weekly Wall Walk meeting to align execution and finalize email mocks for the team, making sure the week’s campaign flow supports the customer experience and commercial plan.
Oversee subject line and preheader assignments from Creative Services, ensuring messaging is effective, accurate, non-duplicative, and designed to improve open rates and clicks.
Prepare email mockups for executive review for major promotional initiatives.
Write HTML email code when needed for customization, personalization, and layout implementation.
Coordinate creative asset collection and handoff so files are delivered on time and production runs efficiently.
Support email linking strategy in partnership with the Site team.
Look for ways to improve production workflows and operations through automation and AI.

Loyalty Campaign Execution

Deliver loyalty program communications according to the calendar and strategy owned by the Director of CRM and Loyalty, ensuring offers, reward campaigns, and member messages are accurate, branded, and properly segmented.
Work with the Director of CRM and Loyalty to keep loyalty campaign execution aligned with the program calendar and engagement strategy.

CRM and Loyalty Creative Briefing

Own the creative brief process for CRM and loyalty programs, turning strategy and calendar priorities into clear instructions for Creative Services.
Make sure briefs include the correct offer details, audience targeting, channel coordination, and brand requirements, serving as the final accuracy checkpoint before execution.
Partner with the Director of CRM and Loyalty to keep the campaign calendar updated and to ensure briefing timelines support launch dates.
Coordinate briefing across email, SMS, and loyalty touchpoints so messaging stays consistent across the customer journey.

Quality Assurance and Reporting

Perform thorough QA on all campaigns and loyalty communications, checking creative, links, tracking, segmentation, and personalization before launch.
Review campaign and loyalty results on a weekly, monthly, and quarterly basis, then share findings and recommendations with the Director of CRM and Loyalty.
Identify opportunities to improve execution speed and channel productivity using performance data.

Cross-Functional Partnership

Collaborate with Creative Services to keep production on track and ensure assets follow brand standards.
Work with the Site team on landing page experiences and linking strategy to improve CRM-to-site conversion.
Support the Manager, Lifecycle and Personalization with automation execution and segmentation accuracy, and coordinate with the Associate Manager, Automations and SMS when cross-channel support is needed.
Stay up to date on email best practices, platform capabilities, and compliance requirements such as CAN-SPAM, CCPA, and GDPR.

Requirements

At least 2 years of relevant experience in email marketing, campaign production, or CRM execution, ideally in an eCommerce or direct-to-consumer setting.
Practical experience using an email service provider; Bloomreach experience is strongly preferred.
SMS campaign execution experience is preferred, with Attentive experience considered an advantage.
Working knowledge of HTML and CSS is preferred.
Experience using Figma or comparable design mockup tools.
Exposure to CDPs or similar segmentation platforms is a plus.
Strong attention to detail, time management, and prioritization skills to keep deadlines on track.
Solid project management and communication abilities.
Ability to work with analytical tools, interpret KPIs, and turn insights into program recommendations.
Good understanding of email marketing best practices and compliance rules including CAN-SPAM, CCPA, and GDPR.
Comfort using AI tools and automation platforms in an evolving CRM operations environment.

Compensation and Notice

The annual salary range for this position is $71,000 to $85,000.

Talent and Hiring Standards

For your safety, the company states that it will never ask for sensitive personal information by email, text, or instant message, request an interview by email in place of a live conversation, make an offer without speaking with you by phone or video, or ask for bank or financial details during recruiting.

Official email communication will only come from company email addresses using the @hannaandersson.com domain. Applicants are advised to carefully check sender addresses because fraudulent domains may look similar.

Only direct applications from candidates are considered valid; third-party submissions are not reviewed or considered for hire.

Equal Opportunity and Hiring Process

The company provides equal employment opportunities and does not discriminate or harass on the basis of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity or expression, or other protected characteristics under applicable law.

This policy applies to all employment terms, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leave, compensation, and training. The company also prohibits retaliation and encourages applicants of all ages.

AI Use in Hiring

The company may use AI tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, and screening responses for possible inconsistencies or verification signals. These tools assist the recruiting team but do not replace human judgment, and final hiring decisions are made by people. Candidates who want more information about data processing may contact the company.

Associate Manager, Campaigns