Digital Operations Executive

About the Company

Maxi Zoo Ireland is the country’s largest pet retailer and operates stores throughout the Republic of Ireland, alongside a rapidly expanding omnichannel business. The business is part of the Fressnapf Group, a leading European name in pet products, and is backed by a clear mission to make life with pets easier, better and happier.

Across Europe, the wider group is a major pet supplier with more than 15,000 employees, over 2,700 stores and pet salons, and an expanding digital ecosystem. Its vision, “Happier Pets. Happier People”, brings together online retail, physical stores, digital services, data-led solutions and modern logistics to improve the experience for pet owners and pets alike.

The company is hiring a Junior Expert Omnichannel Experience to join its headquarters team in Ballincollig, County Cork.

Role Overview

This position is a strong opportunity to join the Omnichannel Experience team at an important growth stage for Maxi Zoo Ireland. Reporting to the Head of Omnichannel Experience, the role focuses primarily on the successful launch and ongoing management of the Friends loyalty programme and app in Ireland.

The role covers day-to-day operational support for the app, loyalty campaigns, CRM activity, vouchers, customer journeys and related content so that everything continues to run accurately and smoothly. It also includes support for wider omnichannel activity such as online trading assistance, promotions, content changes, reporting, Ship from Store coordination and quick commerce initiatives.

This role suits someone who is highly organised, careful with detail, comfortable using digital systems, and genuinely interested in customer engagement, loyalty, CRM and app-based retail experiences.

Key Responsibilities

The role spans operational support across loyalty, digital trading and omnichannel reporting.

• Oversee daily operational tasks for the Friends loyalty programme and app in Ireland.
• Manage app content updates, voucher configuration, campaign checks and loyalty promotion support.
• Assist with CRM work, including email journeys, app notifications and automated customer messages.
• Test, monitor and refine loyalty campaigns to strengthen customer engagement and repeat purchases.
• Support the setup and upkeep of online promotions, campaign landing pages and customer-facing content.
• Update products, categories and merchandising content when needed.
• Work with marketing, category and store teams to ensure campaigns go live accurately and on schedule.
• Review campaign outcomes and suggest areas where performance can be improved.
• Assist with Ship from Store coordination, including order movement, fulfilment results and issue resolution.
• Prepare reporting on app, loyalty, campaign and operational KPIs.
• Use performance data to identify trends, risks and opportunities.
• Improve repeatable processes so the team can scale app, loyalty and omnichannel work more efficiently.

Requirements

• Prior experience in digital operations, CRM, loyalty, app management, online trading, retail operations, marketing operations or a related area.
• Excellent organisation and a strong eye for accuracy.
• Comfort working with digital tools, content management systems, CRM platforms or campaign systems.
• Good analytical ability and confidence using reports, KPIs and performance data.
• Ability to juggle multiple priorities and deadlines in a fast-paced setting.
• Strong written and verbal communication skills, with the ability to collaborate across functions.
• Proactive approach and willingness to learn and improve processes.
• Interest in customer experience, loyalty, retail and digital growth.
• Working knowledge of Microsoft Excel, PowerPoint and Outlook.
• Experience with web analytics, CRM platforms, app tools, campaign tools or content management systems is an advantage.
• A full driving licence and access to your own transport would be beneficial.

Perks and Benefits

• Competitive pay
• Hybrid working arrangement
• Flexible start and finish times
• Pension plan
• Staff discount of up to 40% in stores and 20% in salons
• Paid leave, including sick leave, annual leave and bank holidays
• Maternity and paternity leave
• Refer-a-friend scheme
• Strong internal development focus with career progression opportunities
• Work in a place where employees and customers share a passion for animals
• Annual leave begins at 21 days and increases to 23 days from year 6
• Employee Assistance Programme
• Cycle to Work Scheme

Additional Information

The job is based in Ballincollig, County Cork, Ireland. The role is full-time and onsite. A salary is mentioned as competitive, but no exact figure is provided. The posting does not specify the number of openings, a start date, or a fixed duration. This is not an internship.