Senior Category Manager - Drinks

Role overview

The Senior Category Manager for Drinks will own the financial performance, assortment planning, pricing approach, and marketing direction for the Drinks department across Gopuff, BevMo, and Liquor Barn. This position calls for someone who understands a regulated industry, thinks like a merchant, and can work closely with partners across Supply Chain, Distributors, Suppliers, Legal, and Digital Merchandising to shape a strong and customer-friendly assortment.

The right candidate will bring a solid analytical foundation and use data and pricing insights to guide strategy. Success in this role also depends on strong problem-solving ability and comfort working in a fast-moving, entrepreneurial setting.

Work setup

This is a hybrid role with three in-office days each week, from Tuesday through Thursday, in either the Philadelphia or Miami office. The company emphasizes in-person collaboration, quick decision-making, and cross-functional teamwork.

Responsibilities

• Develop a thorough understanding of the app, retail store operations, internal workflows, and the overall control-label assortment.
• Own the selection, pricing, and placement strategy for smoke shop products.
• Partner with category managers to build plans and initiatives that improve product sales.
• Coordinate with suppliers and distributors to keep inventory levels healthy across the network.
• Track performance across multiple classes and locations, then turn the findings into forward-looking strategies.
• Use internal and external data sources to make informed decisions that support incremental sales growth.
• Create and refine assortment plans based on territory-specific needs, including volume, pack size, distribution, and local market trends.
• Run competitive shopping and pricing reviews at both national and local levels to ensure important products are represented well and margin goals are achieved.
• Stay current on category developments and market competition.

Requirements

• Bachelor’s degree is required; merchandising, business, or economics is preferred.
• At least 8 years of experience in merchandising.
• Strong knowledge of merchandising, financial planning, and supply chain operations.
• Proven ability to take initiative and own business outcomes.
• Ability to respond quickly and work with urgency.
• Experience using research, syndicated data, and consumer insights to guide assortment and category decisions.
• Ability to work across a wide range of product lines relevant to the customer base.
• Advanced computer skills, with Excel proficiency required.
• High attention to detail and strong organizational habits.
• Clear written and verbal communication skills.
• Awareness of the current brand and product mix, with an eye for identifying opportunities.

Compensation and benefits

The base pay range for this position is $120,000 to $150,000 per year. Pay is influenced by market conditions, location, skills, experience, qualifications, and interview performance. The company notes that the range may change in the future and that exceptions can be made for exceptional candidates.

This role is also eligible for a discretionary annual cash bonus and participation in an equity incentive plan.

Employee benefits

• Medical, dental, and vision insurance
• 401(k) retirement savings plan
• HSA or FSA eligibility
• Long-term and short-term disability insurance
• Fitness reimbursement program
• 25% employee discount plus FAM membership
• Flexible PTO
• Group life insurance
• EAP support through AllOne Health

About the company

The company focuses on delivering everyday essentials quickly, helping customers when life is unpredictable. It is building a team to support its vision of bringing convenience and predictability to a changing world.

Equal opportunity and hiring process notice

The employer is committed to equal employment opportunity and an inclusive workplace. It does not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other protected characteristic.

The company also states that it may use artificial intelligence tools to assist with parts of the hiring process, such as reviewing applications, analyzing resumes, and checking for inconsistencies or verification signals. These tools support the recruiting team but do not replace human judgment, and final hiring decisions are made by people. Candidates seeking more details about data processing are invited to contact the company.