Lead Associate - Digital Marketing

About the Company

Myntra is a major fashion and lifestyle marketplace in India, built on the intersection of technology and creativity. The organization is known for pushing boundaries in fashion e-commerce and creating new ways for people to express themselves.

The culture is built around innovation, agility, collaboration, and a willingness to take bold bets. The team values curiosity, equal opportunity, merit-based growth, and giving people the tools and freedom to do meaningful work.

Founded in 2007 as a customization business, Myntra has grown into a technology-led fashion platform, and the role is part of that continuing journey.

Role Overview

The company is seeking a creative and performance-focused digital marketing professional to plan, execute, and refine online marketing initiatives. The role calls for experience across paid media, social channels, content and influencer-led efforts, and analytics, with a strong emphasis on driving conversions and revenue.

Key Responsibilities

• Build and roll out an integrated digital marketing plan that supports business goals across SEM, SMM, SEO, and influencer-led channels.
• Plan, run, and improve paid campaigns on platforms such as Google Ads, Facebook Ads, and Snapchat Ads.
• Research keywords and apply SEO practices to strengthen organic rankings and traffic.
• Design and execute cross-channel marketing initiatives through influencer partnerships, affiliate networks, UPI platforms, and similar third-party ecosystems.
• Track campaign outcomes and interpret performance data using tools such as Google Analytics and SEMrush.
• Partner with design and creative teams to develop appealing assets for paid media.
• Manage advertising budgets carefully to improve return on investment and meet key performance targets.
• Create campaign plans and calendars based on platform objectives and category-specific business goals.
• Continuously study campaign data to identify opportunities for better efficiency and stronger results.
• Act as the connecting point between category, creative, product, and broader marketing teams.
• Keep up with market trends, new tools, and evolving best practices in digital marketing.

Success Measures

Success in this role will be measured by contribution to category growth and revenue across channel campaigns, timely campaign launch and execution, stronger marketing efficiency over time, clear measurement frameworks for tracking progress, and the adoption of best-in-class ad-tech thinking and innovations.

Qualifications and Experience

The role requires at least 3 years of digital marketing experience in a fast-moving e-commerce environment, with strong exposure to paid media, social marketing, and growth-focused initiatives.

The ideal candidate should be able to design and execute data-led strategies, work with structured processes, act quickly, communicate clearly, and manage stakeholders effectively. The role also calls for strong analytical ability, a collaborative mindset, creative thinking, and comfort working in a fast-paced and organized setting.

Google Ads and Facebook Blueprint certifications will be considered an advantage.

Additional Information

This position is based in Bengaluru, Karnataka, India and is a full-time onsite role.

The source did not specify salary, number of openings, start date, application deadline, or other compensation details.