Sales Development Representative

About Simpson Associates

Simpson Associates helps organisations turn raw data into practical insights that support meaningful and positive transformation. The company combines Microsoft data expertise, sector-specific knowledge, and trusted guidance to help clients make better use of their data.

Its mission is to support purpose-led organisations in the public and private sectors so they can use data as a catalyst for change and achieve business value faster. Simpson Associates offers the full spectrum of data transformation services, including advisory support, data strategy, Data & AI solution development, and managed services.

The business is a Microsoft Solutions Partner with specialisations in AI Platform on Microsoft Azure, Analytics on Microsoft Azure, Data Warehouse Migration to Microsoft Azure, and Migrate Enterprise Applications to Microsoft Azure. It also holds Solutions Partner designations across Data & AI (Azure), Digital & App Innovation (Azure), Infrastructure (Azure), and Security. In addition, the company has been recognised as the winner of the 2024 Microsoft Community Response Partner of the Year award and is also a Databricks partner and an IBM Gold Partner focused on Cognos Analytics and Planning Analytics.

With offices in York and Sheffield and team members located across the UK, the company encourages creativity, innovation, and collaboration in the workplace.

Role overview

The Sales Development Representative will play an important part in creating qualified sales meetings and supporting pipeline growth across the Data and AI portfolio. The role covers opportunities in both Professional Services and Managed Services, with a focus on helping customers solve business problems and achieve measurable results through data.

This is a consultative, outcome-focused sales position. Instead of selling standalone products, the SDR will start conversations around data challenges, business priorities, and transformation objectives, turning those discussions into strong opportunities for the sales team.

The position is best suited to someone with early sales experience who wants to grow in a consultative and solutions-led environment. Applicants should be able to show experience in generating opportunities and moving conversations forward, ideally in a technology or data-related setting. It may suit someone who has sold defined products or services and is ready for a more complex, outcome-driven sales role, or someone already working in a similar capacity in Professional Services and/or Managed Services.

The SDR will work closely with marketing and sales teams, using LinkedIn, HubSpot, campaigns, and events to identify prospects, start conversations, and turn interest into well-qualified opportunities.

Responsibilities

• Book qualified sales meetings aligned with sector priorities.
• Carry out outbound prospecting by phone, email, HubSpot, and LinkedIn.
• Investigate target companies and the people within them.
• Start conversations with prospects to uncover their needs and challenges.
• Convert interest and engagement into strong, qualified opportunities.
• Follow up on marketing campaigns to create new opportunities.
• Work with the sales team on outreach plans and message development.
• Create and improve call scripts.
• Keep HubSpot records accurate and up to date.
• Assist with lead generation through events and campaigns.

Requirements

• 1 to 2 years of experience in an SDR, sales, or business development role.
• Hands-on exposure to outbound prospecting.
• Experience qualifying early-stage opportunities.
• Familiarity with CRM systems, preferably HubSpot.
• Experience selling Professional Services and/or Managed Services is an advantage.
• Background in Technology, Data & AI, or Managed Services sales is beneficial.
• Strong written and spoken communication skills.
• Ability to quickly build rapport with prospects.
• Skill in asking relevant and effective questions.
• Good commercial judgement and awareness.
• Strong organisation and time management abilities.
• Comfortable collaborating across different teams.
• Driven to progress in a sales career.
• Interest in data and technology.
• Proactive, target-focused, and results-oriented.
• Resilient, confident, structured, and open to coaching.
• Positive attitude and strong team spirit.

Additional information

Simpson Associates may close the hiring process at any time at its discretion.