Associate Manager - Marketing

Role overview

This position is responsible for helping establish, launch, and continuously improve the digital asset management function for the US business. It will support the new asset management capability within the Marketing PBUS team and help run the digital asset management operation as a marketing service for PBUS and its creative agencies.

The role works closely with Category and Finance teams, along with external collaborators such as global agencies and platforms.

Key responsibilities

• Assist in setting up and rolling out the digital asset management system within PepsiCo, while supporting service delivery to the PBNA team.
• Build and maintain taxonomy structures, naming rules, asset cataloging, tagging, and archiving processes so they stay aligned with global solutions.
• Work alongside IT and Marketing to make sure the system is fully integrated and functions smoothly.
• Help embed asset management across PBNA by creating user guides and training programs that improve understanding, encourage adoption, and support governance across marketing teams and agency partners.
• Coordinate with PepsiCo marketing teams, agencies, and third parties to create an efficient process for collecting, tagging, cataloging, and managing digital content.
• Onboard the PBNA marketing team and agency partners onto the platform, manage access permissions, train new users, and introduce new platform features to existing users.
• Prepare reports to monitor request volume, usage trends, and other activity metrics, and turn these into insights that show productivity improvements, business value, and solution success.
• Create quarterly digital review updates for PBNA teams using core performance indicators.
• Continuously look for ways to improve processes, delivery, implementation, and platform functionality, including generating reports through Power BI dashboards and related metrics.

Qualifications and experience

• At least 8 years of experience in digital asset management administration across two or more platforms.
• Experience working with stakeholders in the US.
• Exposure to marketing concepts is considered an advantage.
• Prior experience in a brand environment and working collaboratively with agencies and marketing teams.
• Bachelor’s degree is required.
• Strong verbal and written communication skills with good command of English.