Founding Designer

About Leap

Leap is a rapidly expanding benefits platform and a leading innovator in employer specialty pharmacy. The company is changing how high-cost therapies are delivered and financed so patients can access the care they need while employers receive a more transparent and equitable outcome.

Specialty medications and infusion therapies account for close to 10% of overall healthcare spending and are the fastest-rising expense area for employers. Leap addresses this with a different model: removing hidden fees, broadening access to high-quality infusion providers, and making therapy pricing and payment easier to understand and fairer for everyone involved.

The company works with many Fortune 500 organizations and major TPAs. For each patient served, Leap delivers direct value through lower costs, better access, and improved care.

About the Role

Leap is looking for its first designer, someone who will establish how the brand and product experience feel for patients and families.

This is a distinctive opportunity to shape design in a setting where people may be dealing with a new diagnosis, unfamiliar treatment, or an intimidating healthcare journey. Because the audience may be stressed, uncertain, or overwhelmed, thoughtful design can strongly influence whether they move forward or hesitate.

The immediate focus will be member growth: creating campaigns and member communications that introduce Leap, build trust quickly, and make the next step feel simple and clear. Beyond campaign work, the role also covers the broader patient experience, including how people discover Leap, evaluate options, schedule care, prepare for treatment, stay engaged, and return for help when needed.

The ideal candidate can shift easily between planning and hands-on execution. Some days will involve mapping a patient journey or uncovering friction points with a Care Guide. Other days may include designing landing pages, refining direct mail ideas, improving messaging structure, or building reusable design patterns for the team. The work is highly practical, but its influence will extend across the business.

What You’ll Do

• Set Leap’s standard for patient-facing design across marketing, onboarding, education, therapy support, and reactivation so the experience feels consistent, trustworthy, human, and easy to act on.
• Shape the full member journey by partnering with Member Growth, care teams, clinical operations, product, and content to identify points of confusion, hesitation, and drop-off, then turning those insights into simpler, lower-friction experiences across awareness, consultation booking, onboarding, therapy support, adherence, and reactivation.
• Create scalable design infrastructure through reusable patterns, components, templates, quality-check processes, AI-supported workflows, and production standards for web, email, direct mail, print, swag, educational assets, and internal operations.
• Raise member activation through performance-focused creative for direct mail, email, landing pages, paid media, multi-step funnels, and similar channels, with every choice centered on clarity, trust, conversion, and action.
• Translate medically and operationally complex information into experiences that are clear and responsible, without making the material feel simplistic, misleading, or overly alarming.
• Serve as both creative lead and hands-on designer by shaping briefs, guiding visual systems, improving hierarchy, coordinating with copy, illustration, motion, web, lifecycle, and vendor partners, and producing polished, production-ready work yourself.

What We’re Looking For

• A versatile designer with strong judgment around patient or customer experience, capable of simplifying complexity, reducing friction, building trust quickly, and making the next step feel obvious in high-stakes decisions. Experience in lifecycle marketing, member engagement, patient education, or other high-consideration consumer contexts is important.
• Solid instincts in product, UX, and research, including journey mapping, information structuring, flow design, conversations with users and internal stakeholders, pattern recognition, and turning qualitative findings into better experiences.
• Background in direct-response or growth design, with work evaluated through conversion, activation, enrollment, response rate, lead generation, or another measurable action.
• Strong visual design skills and a clear grasp of message hierarchy, with the ability to use typography, layout, imagery, pacing, narrative, headlines, and calls to action to direct attention and drive behavior.
• Experience creating systems rather than only individual assets, including reusable patterns, templates, standards, and workflows that improve consistency, scale, and efficiency.
• Comfort working across print, digital, and modern production requirements, including getting direct mail ready for press, launching landing pages, designing within email constraints, quality-checking assets, and collaborating effectively with vendors and channel owners. Familiarity with contemporary design tools and a thoughtful view of how AI is affecting creative work is also expected.
• Confidence in directing external creative contributors, including agencies and contractors, with the ability to brief clearly, review carefully, protect quality and brand standards, and keep work moving on time even as the sole in-house designer.
• High ownership, humility, and ease with ambiguity. You should be able to bring structure to unclear problems, move quickly, explain decisions well, incorporate input from multiple teams, and design for regulated, emotionally sensitive environments where accuracy, trust, and nuance matter.

Nice-to-Have Experience

• Prior work in healthcare, benefits, insurance, pharmacy, financial services, or another regulated industry.
• Hands-on experience with HubSpot, Customer.io, Braze, Iterable, Mailchimp, Webflow, Framer, or comparable marketing, lifecycle, and landing-page platforms.
• Working knowledge of HTML/CSS, responsive interfaces, accessibility, and practical email or landing-page limitations.
• Experience producing motion, GIFs, video, illustration, or lightweight digital ads.
• Experience improving creative workflows, templates, design systems, AI-assisted production, or campaign QA processes.

Additional Information

Leap is committed to equal employment opportunity and welcomes candidates from all backgrounds. The company aims to build a team that reflects a wide range of perspectives, experiences, and identities.

Compensation for this role is listed at $140K to $190K.

This is a full-time onsite role in the United States.