Founding Designer

About Leap

Leap is a rapidly expanding benefits platform and a pioneering force in employer specialty pharmacy. The company is changing how complex therapies are delivered and financed so patients can access the care they need while employers receive a more transparent and equitable deal.

Specialty medications and infusion care account for close to 10% of total healthcare spending and are the fastest-rising cost area for employers. Leap addresses this problem by removing concealed markups, broadening access to high-quality infusion providers, and making pricing and payment for therapies clearer and fairer.

Leap works with many Fortune 500 organizations and top TPAs. For each patient served, the company aims to create immediate business value through lower costs, better access, and improved care.

About the Role

Leap is looking for its first designer to shape how the company appears to patients and families. This role is central to defining the patient experience and ensuring the brand feels trustworthy, clear, and supportive at stressful moments in care.

The initial focus will be Member Growth, supporting campaigns and communications that introduce Leap, build trust quickly, and make action feel straightforward. Beyond campaign work, the role covers the broader patient journey: helping people discover Leap, understand choices, book care, prepare for treatment, remain engaged, and return when support is needed.

This is a hybrid of strategy and execution. You may be mapping patient journeys, learning where members get stuck, designing a landing page, refining a direct mail concept, improving messaging hierarchy, or building reusable design patterns. The work is hands-on, but the influence is intended to reach the entire company.

While you do not need to be a copywriter, researcher, product manager, or front-end developer, you should be able to collaborate effectively with those functions and contribute as a strong creative partner. The ideal person brings strong judgment, refined taste, clear communication, modern production skills, and the ability to bring order to ambiguous problems.

What You’ll Do

• Establish a consistent design standard for patient-facing experiences across marketing, onboarding, education, therapy support, and reactivation so the brand feels credible, human, and easy to act on.
• Shape the full member journey by partnering with growth, care, clinical operations, product, and content teams to identify where patients are confused, hesitant, overwhelmed, or dropping out, then convert those insights into lower-friction experiences across awareness, scheduling, onboarding, therapy support, adherence, and reactivation.
• Develop scalable design infrastructure such as reusable patterns, components, templates, QA processes, AI-supported workflows, and production standards for web, email, direct mail, print, swag, educational content, and internal operations.
• Create high-converting direct-response creative for direct mail, email, landing pages, paid campaigns, multi-step funnels, and related channels, with a focus on clarity, trust, conversion, and action.
• Translate complex healthcare information into simple, responsible experiences without diluting the facts, making promises that cannot be kept, or increasing anxiety unnecessarily.
• Serve as both creative lead and hands-on designer by shaping briefs, guiding visual systems, improving message structure, coordinating with copy, illustration, motion, web, lifecycle, and vendors, while also producing polished, ready-to-launch assets yourself.

What We’re Looking For

• A broad-based designer with strong instincts around patient or customer experience, capable of simplifying complexity, lowering friction, building trust quickly, and clarifying the next step in high-stakes decisions. Experience in lifecycle marketing, member engagement, patient education, or other high-consideration consumer settings is especially relevant.
• Strong product, UX, and research orientation, including the ability to map journeys, organize information, design flows, speak with users and internal stakeholders, spot patterns, and turn qualitative insights into better experiences.
• Direct-response and growth design background, with work measured by conversion, activation, enrollment, response rate, lead generation, or similar outcomes.
• Excellent visual craft and strong command of hierarchy, typography, layout, imagery, pacing, narrative, headlines, and calls to action.
• Experience creating systems rather than isolated assets, including templates, standards, workflows, and reusable patterns that make creative output more consistent, scalable, and efficient.
• Comfort across print, digital, and modern production requirements, including direct mail production, landing page launches, email design constraints, asset QA, and vendor collaboration, along with fluency in current design tools and a point of view on AI’s impact on creative work.
• Ability to direct outside creative partners, including agencies and contractors, with clear briefs, quality control, brand stewardship, and strong project follow-through.
• High ownership, low ego, and comfort working in ambiguous, regulated, and emotionally sensitive environments where precision, trust, and nuance matter.

Nice-to-Have Experience

• Background in healthcare, benefits, insurance, pharmacy, financial services, or another regulated industry.
• Familiarity with HubSpot, Customer.io, Braze, Iterable, Mailchimp, Webflow, Framer, or similar marketing, lifecycle, and landing-page platforms.
• Working knowledge of HTML/CSS, responsive design, accessibility, and the practical limitations of email and landing-page environments.
• Experience producing motion, GIFs, video, illustration, or lightweight digital ad creative.
• Experience improving creative workflows, templates, design systems, AI-assisted production methods, or campaign QA processes.

Additional Information

Leap says it is building an exceptional company with meaningful impact, which requires focus, energy, and commitment from the team.

Leap is an equal opportunity employer and encourages applications from people of all backgrounds. The company aims to build a team that reflects a wide range of perspectives, experiences, and identities.

Compensation

The stated pay range is $140,000 to $190,000.