Growth Marketer (B2B)

About the role

As a Growth Marketer focused on B2B at Pogo, you will take end-to-end ownership of paid acquisition for a tightly defined, high-value audience. The role spans digital, out-of-home, and other unconventional acquisition channels, with a strong emphasis on testing, measurement, and scaling what delivers results.

What you'll do

• Manage B2B paid acquisition across channels such as LinkedIn, Meta, billboards, direct mail, and other relevant B2B media.
• Design inventive targeting approaches, including geo-targeting around industry events, company- and title-specific campaigns, and time-sensitive outreach that reaches the right audience at the right moment.
• Help shape channel mix and budget decisions with the team by identifying what to test, expand, or discontinue.
• Evaluate spend decisions using a rigorous performance lens, including CAC, ROAS, pipeline contribution, and attribution.
• Work closely with marketing, sales, and design to improve landing pages, ad creative, and full-funnel performance.
• Continuously run experiments, learn from results, and scale the approaches that perform best.

What we're looking for

• Roughly 3 to 6 years of B2B paid acquisition experience, ideally in a SaaS environment with meaningful ad spend ownership.
• Hands-on experience running multiple paid channels, including LinkedIn, Meta, and others.
• A data-first approach to marketing decisions, with confidence in using CAC, ROAS, pipeline contribution, and attribution to justify choices.
• Experience in a fast-moving, growth-oriented company where you were trusted with real ownership and minimal hand-holding.
• Comfort working beyond standard campaign management into strategy, creative, landing pages, and performance optimization.

Bonus experience

• Familiarity with AI tools in marketing workflows.
• Exposure to out-of-home advertising, billboards, or direct mail.
• Experience marketing to data and insights buyers, market researchers, or brand teams.

Why this role may appeal to you

• You will own B2B acquisition across both digital and offline channels with meaningful responsibility for budget and results.
• You’ll contribute to the growth of a product that is already seeing strong enterprise demand.
• The role combines strategic thinking with execution, touching channel strategy, budget allocation, creative, positioning, landing pages, and conversion optimization.
• You’ll have room to experiment with non-traditional distribution ideas and high-attention brand moments.
• The audience is specific and senior, so success depends on precision targeting rather than simply increasing spend.
• You’ll join a team that values analytical thinking, iteration, product awareness, and high-quality customer experiences.

Things to consider

• This position is broader than a pure media buying role and includes work on positioning, landing pages, creative direction, attribution, and pipeline impact.
• The team expects strong accountability and efficient use of budget, with every dollar examined through performance metrics.
• Priorities, channels, and budgets can change quickly based on results and market feedback.
• You should be comfortable operating independently and spotting opportunities without heavy structure or layered management.
• The company expects a strong level of commitment beyond a strict 9-to-5 schedule, while still supporting flexible scheduling and time off. Unlimited PTO is offered, along with a minimum of 20 vacation days per year.

Additional information

Location: Brooklyn, NY. Internal reference: PI285292749.