Marketing Coordinator

About the Company

TAG Heuer is a Swiss watchmaker with a heritage dating back to 1860. Its brand identity is rooted in an avant-garde mindset, bold innovation, and a forward-looking, free-thinking spirit. The company creates watches and chronographs designed for confident, future-focused individuals.

TAG Heuer Australia has also been recognised as a Great Place to Work.

About the Opportunity

An exciting opening is available for a creative and highly organised Marketing Coordinator to join the team in Melbourne. This position reports to the Marketing & Communications Executive and provides broad administrative and coordination support across marketing functions.

The role plays an important part in helping deliver the local execution of global strategies across commercial, marketing, and media activities, while maintaining consistent brand standards and strong operational support.

Key Responsibilities

This role covers a wide range of marketing coordination tasks, including administration, events, PR, retail marketing, and budget support.

• Help develop and keep up to date marketing materials and creative content such as EDMs, presentations, and eCommerce assets.
• Handle day-to-day administrative work, including email responses, drafting communications, liaising with creative partners, and assisting with finance tasks such as purchase orders and invoice processing.
• Support the planning and coordination of events by working with venues and managing elements such as food, beverages, music, and visual setup.
• Assist with event setup and pack-down, along with other logistical requirements.
• Prepare and share press releases, media alerts, and other PR communications under the direction of the Marketing Director.
• Maintain and refresh media contact databases.
• Arrange delivery of product samples to media contacts for reviews and coverage.
• Track media coverage of TAG Heuer and its competitors, then compile summary reports for the marketing team.
• Help organise media interviews and press events.
• Prepare periodic reports on advertising and PR campaign results, including reach, engagement, and ROI.
• Support visual merchandising activities and coordinate marketing activations as needed.
• Assist the Boutique Manager and retail team with requested marketing tools and materials.
• Provide support for boutique and trade teams with window and SIS installations when required.
• Manage account requests for VM, POS, and display materials, including booking installations and coordinating repairs and maintenance for TAG Heuer corners and SIS locations.
• Track marketing spend against approved budgets.
• Keep accurate records of marketing-related financial activity, including advertising, PR, and event expenses.
• Create and process purchase orders for goods and services while following procurement policies.
• Take on other reasonable duties assigned by the Marketing & Communications Executive or Marketing Director.

About You

TAG Heuer is looking for someone who combines creativity with practicality, works well in a fast-moving environment, and can balance strategic thinking with hands-on delivery. A confident personality, personal style, and initiative are valued in this role.

To succeed, you should bring a marketing or business background, strong communication skills, and the ability to collaborate effectively with multiple stakeholders.

Additional Requirements and Employer Notes

The ideal candidate will be energetic, pragmatic, results-driven, and comfortable switching between planning and execution. The company values people who are team-oriented, passionate, motivated, and eager to continuously improve.

This role is suited to someone who can work independently, adapt to changing business needs, and contribute effectively within both internal teams and external partner relationships.

As a TAG Heuer Ambassador, you should have a genuine interest in lifestyle trends, arts, emerging technologies, and sports.

The employer offers attractive benefits, incentives, and a commission scheme. LVMH W&J and TAG Heuer are equal opportunity employers and welcome applicants regardless of ethnicity, sexual orientation, gender identity, religion, family or parental status, or disability status. Only shortlisted candidates will be contacted due to the volume of applications.