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Sales Advisor

M&S Opticians

Birmingham, England, United Kingdom · Full Time

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Experience
Any
Salary
Openings
1
Posted
3 days ago
Work mode
In office
Eligibility
Candidates with a background in retail, customer service, or sales are encouraged to apply. Optical or healthcare experience can be an advantage, but it is not essential for the role.
Resume
Required to apply

Where you'll work

Job description

About the role

As a Sales Advisor with M&S Opticians in Birmingham, you’ll be a key part of delivering high-quality eye and hearing care services while also helping to showcase these services within the wider M&S store. The role combines customer service, sales support, stock handling, record keeping, and patient assistance to help ensure every visitor has a smooth and positive experience.

You’ll support customers in choosing suitable eyewear, explain care and maintenance guidance, and help with the day-to-day running of the optical area. The position suits someone with a strong retail background, confident communication skills, and the ability to stay organised in a busy environment.

Key responsibilities

  • Introduce optical and hearing services to store visitors to encourage appointment bookings
  • Keep customer information up to date and maintain stock records and levels
  • Respond to customer queries in a professional and helpful manner
  • Help patients choose frames and lenses that match their needs and lifestyle
  • Carry out simple adjustments and minor repairs where needed
  • Arrange and confirm patient appointments
  • Assist with contact lens fitting and dispensing
  • Complete preliminary pre-tests and measurements
  • Contribute to the achievement of sales targets for the store
  • Support promotional activity and special in-store events

About you

We’re looking for someone who is customer-focused, attentive to detail, and motivated by helping people find the right solutions. You should be comfortable building rapport, offering guidance, and working efficiently across different tasks in a busy retail setting. Optical experience is welcome, but it is not essential if you’re eager to learn.

Requirements

  • Experience in retail, customer service, or sales
  • Strong verbal communication and interpersonal skills
  • Good attention to detail and organised working style
  • Ability to handle multiple tasks in a fast-moving environment
  • Commercial mindset with an eye for identifying sales opportunities
  • Optical or healthcare experience is desirable but not mandatory

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