Sales Advisor

Role overview

H&M is looking for a part-time, on-site Sales Advisor in Toronto, Ontario. In this role, you will create a welcoming in-store experience, help shoppers find what they need, share product and fashion knowledge, and contribute to strong store presentation and smooth daily operations.

What you will do

• Greet customers warmly, guide them through the store and online/omni experience where available, and provide direct support throughout the shopping journey.
• Engage customers in conversation and deliver service that feels helpful and personal.
• Lead customers through current fashion trends, product stories, and items across the store.
• Promote products effectively and help drive sales results.
• Support loyalty program sign-ups and in-store sustainability initiatives.
• Represent H&M professionally in every customer interaction.
• Assist management with commercial and operational actions that support sales goals.
• Stay informed about fashion movements, styles, brands, competitors, and influencers so product guidance remains relevant.
• Use your fashion and product knowledge to answer questions and support decision-making.
• Share service, store operations, and fashion knowledge with teammates.
• Follow all store routines, procedures, and legal requirements.
• Give and receive feedback to help the team improve and support one another.
• Take part in onboarding, training, and other learning opportunities connected to the role.
• Handle the full garment cycle, including unpacking, replenishment, steaming, and care of merchandise.
• Work the fitting room and checkout areas according to established processes.
• Keep the sales floor and back-of-house areas, including stockrooms, clean and organized.
• Support visual presentation, merchandising execution, and attractive displays that reflect current trends and guidelines.
• Maintain healthy stock levels through regular replenishment.
• Use in-store omni-service tools and technologies such as care apps, click & collect, smart store tools, and similar systems.
• Help with store opening and closing duties.
• Follow health and safety rules and any other legal requirements tied to the position.

What we are looking for

You should be enthusiastic about fashion and motivated to deliver a great customer experience. The ideal candidate is communicative, creative, curious, flexible, decisive, and action-oriented, with a genuine interest in working in a team-based, fast-moving retail environment. Prior experience in sales and customer service within fashion, retail, or another service-focused industry is preferred.

Additional information

This is an hourly, non-exempt role. The EEOC code for the position is SLS. Compensation is listed as Sales Associate pay at $xx.xx per hour. The published pay range reflects H&M’s good-faith estimate for this role and location at the time of posting, but actual pay may be higher or lower depending on qualifications, and the range may change in the future.

Applicants who need an accommodation during the application or interview process can request support through the company’s ethics and reporting contact page.

Benefits

H&M Group offers employee benefits that can include a staff discount card valid across multiple brands, inclusion in the H&M Incentive Program (HIP), development opportunities, and locally offered perks that may vary by market and employment type. The broader benefits package may include health insurance, wellness support, family support programs, company-matched retirement plans, paid leave, paid time off, and a community day for local volunteering. Employees may also enjoy a discount at H&M, & Other Stories, and COS.

Inclusion and diversity

H&M states that it is committed to building inclusive, diverse, and equitable workplaces. The company says it values different backgrounds and perspectives and aims to create a fair recruitment process. It also asks applicants not to include a cover letter, as written material can introduce unintended bias.

Company overview

H&M is a fashion brand known for trend-led styles, designer collaborations, and everyday wardrobe pieces offered at accessible prices. Its business approach combines fashion, quality, affordability, and sustainability.

Assessment and privacy notice

For some sales advisor roles, H&M may use an optional online skills assessment called Maki. The assessment uses an AI-created avatar to present multiple-choice questions prepared by the hiring team. It is not automated decision-making, and the hiring team reviews the full application, including assessment results, when deciding next steps. If a candidate prefers another assessment method, they can request one by contacting recruitment support. Choosing an alternative method will not affect consideration for the role.

Assessment responses are saved in the applicant profile and used to evaluate suitability for the job. H&M says it does not sell the information collected and does not use personal data to train AI models. Its applicant tracking provider can access the information but cannot use it for other purposes. Cookie-based data such as IP address, timestamps, and device identifiers may also be collected with consent. The company retains this information for 3 years in the applicant file and refers candidates to its Cookie Notice and Applicant Privacy Notice for more details.

Important notice

The posting notes that the listed duties and requirements are not fully exhaustive, and additional responsibilities may be assigned at the company’s discretion.