Toby Mugford

About

Customer-focused professional with 5+ years of experience across customer success, enterprise account management, and commercial environments. Experienced in managing high-volume portfolios, improving product adoption, and driving retention and growth outcomes in SaaS settings.

Experience

• Senior Business Development Representative
  Birdeye
  Jul 2025 – Present
• UK CSM & Senior Enterprise SDR
  Mainstreaming
  Feb 2025 – Jul 2025
• Senior Sales Development Representative
  WatchMyCompetitor
  Jul 2024 – Feb 2025
• AVP - Senior Talent Acquisition Consultant
  Phaidon International
  Jan 2023 – Jul 2024
• Recruitment Consultant
  Phaidon International
  Feb 2020 – Jan 2023

Education

• PGCE
  Northumbria University
  2018
• BA
  Royal Holloway University of London
  Classical Studies and Drama · 2017

Skills

• Google Workspace
• Salesforce
• Cross-functional Collaboration
• Stakeholder Management
• HubSpot
• Onboarding
• Microsoft Office
• Account Management
• LinkedIn Sales Navigator
• Customer Success
• Product Adoption
• Churn Mitigation
• Health Scoring
• Executive Sponsorship
• Retention Tracking

🏆 Achievements & awards

• MVP

  Recognised for contribution to business performance and the company’s highest Internal Stakeholder NPS.